Category Archives: Uncategorized

Originally posted on Keep the game, change the rules:
The Extended Marketing Mix or 7P-model by Booms and Bitner is a complement to the traditional Marketing Mix Model (4P’s). What is it for? Just like the traditional 4P-model, the 7P-model…

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Originally posted on Keep the game, change the rules:
A Force Field Analysis is a tool that helps you in looking at organizations as systems in motion (rather than static structures). In order to change your organization, it’s crucial that…

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Originally posted on Keep the game, change the rules:
I want to share Edward Abbey’s final paragraph of his speech Joy, Shipmates, Joy! with you as my new year’s letter: One final paragraph of advice: do not burn yourselves out.…

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Originally posted on Keep the game, change the rules:
In my last post I talked about learning from failure and succes. With this post i’d like to go in deeper on the concept of learning and how learning works in…

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Originally posted on Keep the game, change the rules:
3 weeks ago, I found an extremely interesting manifesto¬†by the New Economics Foundation (NEF) on materialism. You can find the entire pamphlet here, I would like to discuss the manifesto a…

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Originally posted on Keep the game, change the rules:
I would like to talk about failing, failure and the hype surrounding it. Failing is an inherent part of innovating. The more innovative your project, the bigger the chances are you’ll…

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Originally posted on Keep the game, change the rules:
The first strategic tool I’ll discuss is Simon Sinek’s Golden Circle. This tool can be used both for communication and strategic business development. What is it for? In the TED-talk embedded…

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Originally posted on Keep the game, change the rules:
I noticed this blog was moving towards a very theoretical framework on what sustainable entrepreneurship is. Since it’s my objective to research “how to” instead of “what”, I decided to add…

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Originally posted on Keep the game, change the rules:
Today I’d like to discuss an article I read some time ago on listverse (full article). The article describes 10 economic issues that we are less familiar with. I will quote…

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Originally posted on Keep the game, change the rules:
Today I would like to give a short review of another great book on entrepreneurship: 37Signal’s¬†ReWork. This book is not your average entrepreneurial guide, it’s main focus is productivity. It’s about…

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