Keep the game, change the rules

3 weeks ago, I found an extremely interesting manifesto by the New Economics Foundation (NEF) on materialism. You can find the entire pamphlet here, I would like to discuss the manifesto a bit and reflect on how this might affect the way we do business.

Whether you agree with this manifesto or not, I think the way we look at ‘stuff’ is changing rapidly and profound. These 6 points might touch some critical points on how we can interact with this thing called New Materialism.

1. Liking ‘stuff’ is okay, healthy even – we can learn to love and find pleasure in the material world

Environmentalists are often pushed in the corner of anti-materialism or anti-consumerism. As always, the image is far more complex. The relation we have with our stuff is extremely important in our waste-oriented market mechanism. Therefore, we have to invest strongly in the way we look at…

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About leyssensjan

Jan Leyssens is a designer and entrepreneur who strongly believes you can’t turn sustainability into a positive story if your main focus is on negative impact. When designing, he is always looking for the overlap between activism and entrepreneurship, technology and community. His main expertise lies in strategic business model development, Circular Economy, the makermovement, and social innovation. With a background in Industrial Design, Jan quickly shifted his focus towards business design and using the design process in strategic management. Jan is the father of two kids and founder & CEO of Regenerative Design, co-founder of Full Circle, ImpactBoost, and the Circular Design map, podcaster, storyteller, and changemaker.
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