3 weeks ago, I found an extremely interesting manifesto by the New Economics Foundation (NEF) on materialism. You can find the entire pamphlet here, I would like to discuss the manifesto a bit and reflect on how this might affect the way we do business.
Whether you agree with this manifesto or not, I think the way we look at ‘stuff’ is changing rapidly and profound. These 6 points might touch some critical points on how we can interact with this thing called New Materialism.
1. Liking ‘stuff’ is okay, healthy even – we can learn to love and find pleasure in the material world
Environmentalists are often pushed in the corner of anti-materialism or anti-consumerism. As always, the image is far more complex. The relation we have with our stuff is extremely important in our waste-oriented market mechanism. Therefore, we have to invest strongly in the way we look at…
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