Keep the game, change the rules

3 weeks ago, I found an extremely interesting manifesto by the New Economics Foundation (NEF) on materialism. You can find the entire pamphlet here, I would like to discuss the manifesto a bit and reflect on how this might affect the way we do business.

Whether you agree with this manifesto or not, I think the way we look at ‘stuff’ is changing rapidly and profound. These 6 points might touch some critical points on how we can interact with this thing called New Materialism.

1. Liking ‘stuff’ is okay, healthy even – we can learn to love and find pleasure in the material world

Environmentalists are often pushed in the corner of anti-materialism or anti-consumerism. As always, the image is far more complex. The relation we have with our stuff is extremely important in our waste-oriented market mechanism. Therefore, we have to invest strongly in the way we look at…

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About leyssensjan

WHY I DO WHAT I DO As a designer and entrepreneur, I want to develop systems that have a strong impact on short term and will guide society towards a more sustainable, social and economically different system in the long term. WHAT I DO I blog about and do projects with people and organisations driven by passion. I'm always on the look for new projects, ideas and people to meet, contact me!
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