The first strategic tool I’ll discuss is Simon Sinek’s Golden Circle. This tool can be used both for communication and strategic business development.
What is it for?
In the TED-talk embedded below, Simon Sinek explains in detail how he came to this tool and how it works. If you want to go in deeper on the subject I can strongly recommend his book Start with why (the website gives you more information on the tool as well!).
Even though his talk is often looked at as a sales-talk, I believe Sinek touches the core of purpose-driven entrepreneurship. You could use this tool to attract more people in buying your product without actually questioning why you produce your product or service, but customers have a pretty good nose for authenticity (also called “Do What You Say You Will Do“) and it will not bring you a good customer-relationship in the…
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