Keep the game, change the rules

The first strategic tool I’ll discuss is Simon Sinek’s Golden Circle. This tool can be used both for communication and strategic business development.

What is it for?

In the TED-talk embedded below, Simon Sinek explains in detail how he came to this tool and how it works. If you want to go in deeper on the subject I can strongly recommend his book Start with why (the website gives you more information on the tool as well!).

Even though his talk is often looked at as a sales-talk, I believe Sinek touches the core of purpose-driven entrepreneurship. You could use this tool to attract more people in buying your product without actually questioning why you produce your product or service, but customers have a pretty good nose for authenticity (also called “Do What You Say You Will Do“) and it will not bring you a good customer-relationship in the…

View original post 204 more words

Advertisements

About leyssensjan

WHY I DO WHAT I DO As a designer and entrepreneur, I want to develop systems that have a strong impact on short term and will guide society towards a more sustainable, social and economically different system in the long term. WHAT I DO I blog about and do projects with people and organisations driven by passion. I'm always on the look for new projects, ideas and people to meet, contact me!
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s