Keep the game, change the rules

The first strategic tool I’ll discuss is Simon Sinek’s Golden Circle. This tool can be used both for communication and strategic business development.

What is it for?

In the TED-talk embedded below, Simon Sinek explains in detail how he came to this tool and how it works. If you want to go in deeper on the subject I can strongly recommend his book Start with why (the website gives you more information on the tool as well!).

Even though his talk is often looked at as a sales-talk, I believe Sinek touches the core of purpose-driven entrepreneurship. You could use this tool to attract more people in buying your product without actually questioning why you produce your product or service, but customers have a pretty good nose for authenticity (also called “Do What You Say You Will Do“) and it will not bring you a good customer-relationship in the…

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About leyssensjan

WHY I DO WHAT I DO As a designer and entrepreneur, I want to develop systems that have a strong impact on short term and will guide society towards a more sustainable, social and economically different system in the long term. WHAT I DO I blog about and do projects with people and organisations driven by passion. I'm always on the look for new projects, ideas and people to meet, contact me!
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