Keep the game, change the rules

A few weeks ago I read with interest this post on John R. Ehrenfeld’s blog. I’ve been following this blog ever since I’ve read John’s book Sustainability by design – A Subversive Strategy for Transforming Our Consumer Culture, which I’m planning on discussing in a post some other time.

In this particular post, John tries to make a coherent list that defines the different views from our current, unsustainable world and a sustainable world. Before I go into this any deeper, it’s important to give  you two quotes from the book that clearly define John’s (and mine as well) view on sustainability:

Sustainability is the possibility that humans
and other life will flourish on Earth forever.

Sustainability is not merely about staying alive (or as we tend to see it nowadays, not dying), it’s about thriving as humanity. It’s about surpassing the struggle for survival and focusing on self-actualization…

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About leyssensjan

Jan Leyssens is a designer and entrepreneur who strongly believes you can’t turn sustainability into a positive story if your main focus is on negative impact. When designing, he is always looking for the overlap between activism and entrepreneurship, technology and community. His main expertise lies in strategic business model development, Circular Economy, the makermovement, and social innovation. With a background in Industrial Design, Jan quickly shifted his focus towards business design and using the design process in strategic management. Jan is the father of two kids and founder & CEO of Regenerative Design, co-founder of Full Circle, ImpactBoost, and the Circular Design map, podcaster, storyteller, and changemaker.
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