Keep the game, change the rules

I’ve been writing about the single bottom line in this post (and briefly in last weeks post). The single bottom line says a companies aim (in a sustainable environment) should be to support both our planet while giving our society a richer live (richer in terms of flourishing, not purely material). That’s all good fun and games, but how can companies help in giving people a better life and why should they really care?

The question on why companies should care about society is pretty easy to get (this doesn’t mean it’s easy to implement though). Without society no company. There’s no real need yet for company boards to actively support society, but if there’s something the big strikes in the late 1800’s that led to more rights and better working conditions learned us (or, if you don’t want to go back that far, the ongoing revolutions in Arab), it’s that once…

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About leyssensjan

WHY I DO WHAT I DO As a designer and entrepreneur, I want to develop systems that have a strong impact on short term and will guide society towards a more sustainable, social and economically different system in the long term. WHAT I DO I blog about and do projects with people and organisations driven by passion. I'm always on the look for new projects, ideas and people to meet, contact me!
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