Keep the game, change the rules

I’ve been writing about the single bottom line in this post (and briefly in last weeks post). The single bottom line says a companies aim (in a sustainable environment) should be to support both our planet while giving our society a richer live (richer in terms of flourishing, not purely material). That’s all good fun and games, but how can companies help in giving people a better life and why should they really care?

The question on why companies should care about society is pretty easy to get (this doesn’t mean it’s easy to implement though). Without society no company. There’s no real need yet for company boards to actively support society, but if there’s something the big strikes in the late 1800’s that led to more rights and better working conditions learned us (or, if you don’t want to go back that far, the ongoing revolutions in Arab), it’s that once…

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About leyssensjan

Jan Leyssens is a designer and entrepreneur who strongly believes you can’t turn sustainability into a positive story if your main focus is on negative impact. When designing, he is always looking for the overlap between activism and entrepreneurship, technology and community. His main expertise lies in strategic business model development, Circular Economy, the makermovement, and social innovation. With a background in Industrial Design, Jan quickly shifted his focus towards business design and using the design process in strategic management. Jan is the father of two kids and founder & CEO of Regenerative Design, co-founder of Full Circle, ImpactBoost, and the Circular Design map, podcaster, storyteller, and changemaker.
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