When I was a kid I loved skateboarding (even though I was terrible). One of my childhood heroes was this skater called Rodney Mullen. He is the godfather of skateboarding not because he had the best style, but because instead of ‘simply’ doing tricks, he invented them.
So when I recently stumbled accros a TEDx-talk by Rodney Mullen, I had to watch it (and I can heartily recommend it to you as well).
The first thing that startled me was how closely related the design process of a skateboard trick is to designing business models or products. This feeds my opinion even further that creativity is driven by several universal (no matter what domain you’re in) natural incentives (competition, amateurism, community, respect and the pure feeling of actually creating something). I especially like how Mullen defines his creative process. He says he takes something from the skate community (a trick or an object), puts it in a…
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