Keep the game, change the rules

When I was a kid I loved skateboarding (even though I was terrible). One of my childhood heroes was this skater called Rodney Mullen. He is the godfather of skateboarding not because he had the best style, but because instead of ‘simply’ doing tricks, he invented them.

So when I recently stumbled accros a TEDx-talk by Rodney Mullen, I had to watch it (and I can heartily recommend it to you as well).

The first thing that startled me was how closely related the design process of a skateboard trick is to designing business models or products. This feeds my opinion even further that creativity is driven by several universal (no matter what domain you’re in) natural incentives (competition, amateurism, community, respect and the pure feeling of actually creating something). I especially like how Mullen defines his creative process. He says he takes something from the skate community (a trick or an object), puts it in a…

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About leyssensjan

Jan Leyssens is a designer and entrepreneur who strongly believes you can’t turn sustainability into a positive story if your main focus is on negative impact. When designing, he is always looking for the overlap between activism and entrepreneurship, technology and community. His main expertise lies in strategic business model development, Circular Economy, the makermovement, and social innovation. With a background in Industrial Design, Jan quickly shifted his focus towards business design and using the design process in strategic management. Jan is the father of two kids and founder & CEO of Regenerative Design, co-founder of Full Circle, ImpactBoost, and the Circular Design map, podcaster, storyteller, and changemaker.
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