Keep the game, change the rules


In this part I’ll briefly describe sustainable development, starting from the Brundtland-definition and ending with the concept of transition. In the next post on paradigm shift, I’ll try to fill in how this transition is translated in ecologism (and why).

Sustainable development – the Brundtland-definition:

The term sustainable development was coined in the paper “Our Common Future,” released by the Brundtland Commission. Sustainable development is “the kind of development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. The two key concepts of sustainable development are:

  • The concept of “needs” in particular the essential needs of the world’s poorest people, to which they should be given…

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About leyssensjan

Jan Leyssens is a designer and entrepreneur who strongly believes you can’t turn sustainability into a positive story if your main focus is on negative impact. When designing, he is always looking for the overlap between activism and entrepreneurship, technology and community. His main expertise lies in strategic business model development, Circular Economy, the makermovement, and social innovation. With a background in Industrial Design, Jan quickly shifted his focus towards business design and using the design process in strategic management. Jan is the father of two kids and founder & CEO of Regenerative Design, co-founder of Full Circle, ImpactBoost, and the Circular Design map, podcaster, storyteller, and changemaker.
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