The Rise of Collaborative Consumption

What’s mine is yours

Rachel Botsman and Roo Rogers wrote a book titled The Rise of Collaborative Consumption. For this book they reserached how the market was evoluting towards an open market where people lend stuff rather than buying it.

You can check out their work on their site:

The video posted below is a short introduction to their idea of collaborative consumption:


About leyssensjan

Jan Leyssens is a designer and entrepreneur who strongly believes you can’t turn sustainability into a positive story if your main focus is on negative impact. When designing, he is always looking for the overlap between activism and entrepreneurship, technology and community. His main expertise lies in strategic business model development, Circular Economy, the makermovement, and social innovation. With a background in Industrial Design, Jan quickly shifted his focus towards business design and using the design process in strategic management. Jan is the father of two kids and founder & CEO of Regenerative Design, co-founder of Full Circle, ImpactBoost, and the Circular Design map, podcaster, storyteller, and changemaker.
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2 Responses to The Rise of Collaborative Consumption

  1. Kathryn says:

    Absolutely love this idea. It’s so neat that they released videos to help spread the word. What do you see happening with Collaborative Consumption in the coming year as far as how its growth will be exhibited?

    • leyssensjan says:

      Hello Kathryn,

      I think both Collaborative Consumption and Local money (feel free to check that post here: will gain an important role during our transition towards a sustainable system (green or blue economy).
      Collaborative Consumption basically is a cheaper way to get better products. At this moment the concepts is getting tested here (Belgium), with car sharing as the most popular (

      Collaborative Consumption projects are a cheap and easy way to reduce our impact without losing welfare, which is a good thing to at least start with (making people aware).

      Of course Collaborative Consumption will never fully replace personal consumption, but it will play a huge role in both reducing our waste and rebuild our societies (you will have to get out of your house to lend that lawnmower), which then again will have an influence on local economy (if you don’t know who’s living in your street you probably won’t buy stuff or services from them).

      Yours sincerely,

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